Motivation
- Most cars stands still most of the time
- People without a car is eager to rent a nearby car for very short time periods and with extreme simplicity. I.e. "take a trip to the out-of-town shopping mall for 1 hour" "buy a closet at IKEA" and so on.
- Buying or renting a car is not feasible as price is too high and it is to cumbersome.